A Change for Age of Sigmar (AoS)?

Word is hitting the socials that Games Workshop/Warhammer appears to be in process of extensively modifying (killing?) their high fantasy game, Age of Sigmar (AoS). Pundits have complained about the lack of a coherent storyline element which, to them, has stifled adoption. Stay tuned for more info and clarification possibly after Adepticon is over.